Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Specs
Who (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative director
What Interactive and advertising agency
Where San Francisco offices
When Adobe wanted to reach college kids about its range of products, Traction came up with a game called “Real or Fake,” where students determined the authenticity of an image posted on the client’s Facebook page. Students who manipulated it got to see a tutorial and free product trials. Over half of the Facebook visitors to the page played the game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in