Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Toys”R”Us is playing in the mobile space.
The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read coupon bar codes on mobile phones and is launching a text messaging program alerting shoppers to deals.
Customers can get the coupons by joining the Toys”R”Us and Babies”R”Us mailing lists. When the mobile version of an e-mail is displayed on a smartphone, the retailer can scan it in a store.
The effort builds on last year’s introduction of eGift cards.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in