Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Good news for marketers of kid toys, bad news for marketers of grown-up toys. An online survey by the Parenting Group (initiated in mid-October via its momconnection.com Web site) asked mothers how, if at all, they plan to adjust their holiday-shopping plans in light of the current lousy economy. Twenty-seven percent said they’ll spend as much as they “normally” would on gifts for their kids, but intend “to cut back on the cost of gifts for the adults on my list.”
Responding to the same question, 35 percent said they’ll buy the same number of gifts as they have in the past but will spend more time “seeking out the best bargains” and will “comparison shop among retailers to get the best prices.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in