Toyota "Ripple"

After all the automotive commercials that show cars gliding though S-curves or zooming down city streets, there’s something oddly surprising about one in which the vehicles never budge. Indeed, this spot for Toyota (via Dentsu America in New York) is more reminiscent of a film you’d see in junior-high science class than it is of the typical car commercial. If that makes it sound unglamorous and even a bit dull, it is. But the aura of science makes Toyota seem like something other than a run-of-the-mill car company, and that lends credibility to the brand’s positioning of itself here as a source of ecologically correct cars of the future.