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LOS ANGELES Toyota Motor Sales has launched a global creative review for its new model Prius hybrid, set to launch in the U.S. sources said. Global roster shops Dentsu and Saatchi & Saatchi and at least one other undisclosed shop are participating, with presentations scheduled for the end of February in Japan, according to sources.
In the U.S., Prius creative is handled by Dentsu’s Oasis, New York. Media buying is at Saatchi’s Publicis Groupe sister Zenith Media, New York, while planning is handled by Saatchi’s flaghsip Toyota office in Torrance, Calif.
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