Toyota Hires ‘Internal Graphics Partner’

CHICAGO Independent agency Callahan Creek has landed an assignment for Toyota Motor Sales, handling internal graphics for the company, according to the shop.

“We were thrilled to be awarded this contract and are excited to be starting a relationship with such a great company,” said Cindy Maude, president of the Lawrence, Kan., agency, in a statement. “As the internal graphics partner for Toyota, we’ll have the opportunity to work for each of their brands, including Toyota, Lexus and Scion. That’s very exciting for us.”

The shop will create promotional materials as well as on-campus displays and events. To service the account, the shop will open an eight-person office in Torrance, Calif. Creative will be handled at the agency’s Lawrence headquarters.

Billings on the assignment could not immediately be determined. It was unknown if there was a review for the business.