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Toyota Motor Sales USA expands on its “Everyday” campaign with eight new TV spots for 2000 model year cars beginning this week. Billings are estimated at $150 million, said sources.
The 30-second spots, from Saatchi & Saatchi Los Angeles, tweak the theme to become a two-word phrase, “Every day,” and add extra words that fit the plot of each ad, said agency chief executive Scott Gilbert.
In a spot for the Corolla, an entire city goes black after a power failure at the millennium, but the reliable Corolla is unaffected and drives away.
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