Toyota Drives Women Online in New Campaign

By Steve Miller

A new campaign for the Toyota Camry launched this week, targeting affluent African American women ages 25-40. There are no TV ads, but instead a Web site, Iflookscouldkill.com, which includes a video series and an online game.

The campaign centers on the Web site and a six-episode video series, promoted on the homepage as a place “where espionage and high fashion collide.” The target audience for the campaign is African American women with an annual income of $70,000 and up.

The video series stars a fashion designer