Toy State Selects A&G

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BOSTON Toy State has hired independent Allen & Gerritsen as its lead agency, the shop said today.

The company, headquartered in Hong Kong and with U.S. operations based in Norwood, Mass., is a major global manufacturer of light and sound toys. Its brands include Caterpillar, Freedom Force and Road Rippers.

Spending for Watertown, Mass.-based A&G was not disclosed.

The shop was selected based largely on its ability to provide digital strategy ad brand promotions, said Will Coleburn, client svp.

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