Townsend & O’Leary Sinks Its Teeth Into Bright Now Dental

Bright Now Dental has selected Townsend & O’Leary as its first agency.
The Laguna Hills, Calif., shop won the estimated $2 million account after a review of Orange County agencies, according to an agency representative. T&O will assist the Newport Beach, Calif.-based client in developing a new corporate identity program and advertising campaign.
“We selected T&O for its extensive retail marketing capabilities and franchise expertise in building brand awareness,” said Richard Matros, president and chief executive officer of Bright Now.
The client operates a retail-focused dental practice management organization through 48 offices in California, Oregon and Washington, and plans to expand in 1999.
–Teresa Buyikian