Tough Guys Go for the Gold

Thompson, Harris Drury Cohen Lead S.E., S.W. Effie Winners
ATLANTA–Adworks, Harris Drury Cohen, J. Walter Thompson, The Martin Agency and The Richards Group all won Effie Awards last week.
Southeastern and Southwestern agencies won six of 46 total prizes at the American Marketing Association’s 32nd Effie Awards ceremony in New York.
“Advertisers know winning an Effie is about meeting a challenge,” said awards chairman Bruce Meyers.
JWT in Atlanta took a gold for “Rites of Passage,” its U.S. Marine Corps recruiting campaign. “What it does is distinguish the Marine Corps from its traditional competition,” said Jeff White, executive vice president at JWT.
Harris Drury Cohen in Ft. Lauderdale, Fla., won a gold for its Florida Panthers work.
“Here we are trying to sell an inside northern game in South Florida,” said Stan Harris, HDC creative partner. “The key was to create a connection that would rise above winning and losing.”
Martin of Richmond, Va., grabbed two silver awards: one for “Times Change,” created for TV Land; another for Project Exile, a local gun control campaign.
The Richards Group in Dallas won a silver for its Pergo/ Perstop Flooring advertising.
Adworks in Washington, D.C., won a bronze for its “See With Your Own Eyes” for TLC Laser Centers in Toronto, Canada.
“We didn’t spend time showing happy little people running down the beach without their glasses. We built aspirational scenarios,” said Adworks account supervisor Charlie Stilton.