'In Touch' Grey Serves Women's Tennis

ATLANTA Grey Worldwide Atlanta encourages tennis fans to get in touch with their feminine side in its ads for the Women’s Tennis Association.

The Grey Global Group shop said it introduced the WTA campaign this month in conjunction with the Wimbledon Tennis Tournament in London. Outdoor and print executions feature players such as Venus and Serena Williams, Jennifer Capriati, Justine Henin-Hardenn, Kim Clijsters and Maria Sharapova.

Photos of the players in action are accompanied by headlines like “They May Not Cook, but They Sure Can Serve,” “No Man’s Land,” “A Woman’s Gotta Do What a Woman’s Gotta Do” and “Girls Just Want to Have Fun.”