Toth Portrays 'Authentic' Mossimo

Agency Takes Cues From Designer to Create Campaign Theme
BOSTON–What young adults want most of all these days is freedom–freedom to explore, freedom to do what they want, freedom to go.
That belief is at the heart of a repositioning effort for the Mossimo brand staged by Toth Brand Imaging, Concord, Mass. Toth was hired last year to help define the apparel maker and accessories licensee primarily to 18-24-year-olds.
To do that, agency principal Michael Toth spent time getting to know company founder, chairman and creative director Mossimo “Moss” Giannulli, who started his now publicly traded company in his garage in 1986.