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ATLANTA Johnston & Murphy has launched a new print campaign as part of its plan to rejuvenate the 155-year-old shoe brand, the company said.
The effort, including two-page spreads and full-page ads, began appearing in the March issues of GQ, Esquire, Vanity Fair, Forbes, Sports Illustrated and Golf. The ads feature actor Ron Livingston and reggae singer Ziggy Marley. Another ad featuring BMX rider Mat Hoffman is scheduled to launch in the fall.
The campaign was created by Toth Brand Imaging of Concord, Mass.,
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