Totes, the nation’s leading umbrella manufacturer, is introducing a new line of umbrellas called the Small Wonder and promoting the product with its first" data-categories ="" >

TOTES LEAVES RIVALS ALL WET



Totes, the nation’s leading umbrella manufacturer, is introducing a new line of umbrellas called the Small Wonder and promoting the product with its first

The new high-styled campaign shows the evolution of the umbrella from a regular umbrella down to the new Small Wonder. First the regular umbrella is unscrewed to reveal the compact, which is later unscrewed to reveal the Small Wonder.
The estimated $3-million campaign is handled by Sive/Young & Rubicam, Cincinnati.
Copyright Adweek L.P. (1993)