Throw away those socks with the holes in them that you wear every time your football team plays or that lucky jersey you never wash, all in the name of helping your team win. Tostitos is here to save the day with a new line of “Lucky Bags” just in time for football season.
For this upcoming season Tostitos (the official chip and dip for the NFL) created special bags for a handful of NFL teams. Fans of 19 NFL teams, including the Dallas Cowboys and Denver Broncos, can purchase special bags that feature team logos on them (sort of like those personalized Bud Light cans). Unlike those beer cans, “Lucky Bags” are also supposed to be injected with a little bit of good luck. Each spot gives a nod to a different team ritual or tradition.
Check out the anthem spot below.
Tostitos worked with Goodby Silverstein & Partners on the campaign.
“Every NFL team has its superstitions that players and fans believe will give them a competitive edge. Tostitos Lucky Bags uses these traditions to turn every team bag into a good luck charm,” Jeff Gillette, creative director, Goodby Silverstein & Partners, said in a statement.
A few NFL stars make appearances in the spots including Dallas Cowboys quarterback Dak Prescott, Baltimore Ravens quarterback Joe Flacco, L.A. Rams lineman Aaron Donald and Houston Texans defensive end Jadeveon Clowney.
Outside of the individual spots, Tostitos created some special content that fans cans view on Snapchat. Each bag contains a Snap code that users can scan in order to unlock more content about their team’s rituals.
“Creating unique experiences for football fans has been at the heart of our partnership with the NFL for decades. Fans can now have access to these limited-edition bags to share their team pride and give their team a little luck on game day,” Pat O’Toole, senior director of marketing, Frito-Lay North America, said in a statement.
If your team is lucky enough to have a special bag, they’ll be available regionally in each team market for you to buy. Whether you want to eat your new good luck charm or not is up to you.
Watch all the spots for teams including the Cincinnati Bengals, New York Giants, Philadelphia Eagles and more, below.
Client: Frito Lay, Tostitos
CHIEF MARKETING OFFICER: Jennifer Saenz
DIRECTOR, TOSTITOS: Pat O’Toole
MANAGER, TOSTITOS: Jasmine Artis
MANAGER, TOSTITOS: Kiren Devereux
DIRECTOR, COMMUNICATIONS: Joan Cetera
DIRECTOR, COMMUNICATIONS: Christopher Yemma
Agency: Goodby Silverstein & Partners
CO-CHAIRMEN: Jeff Goodby and Rich Silverstein
CHIEF CREATIVE OFFICER: Margaret Johnson
CREATIVE DIRECTOR: Jeff Gillette
ASSOCIATE CREATIVE DIRECTOR: Kristin Graham
ART DIRECTOR: Charles Lee, Louis Xinran Li
COPYWRITER: Jordan Dodson, Alex Maleski
DIRECTOR BROADCAST PRODUCTION: Tod Puckett
EXECUTIVE PRODUCER: Hilary Coate
AGENCY PRODUCER: Nick Sage & Adrian Hernandez
DIRECTOR OF INTERACTIVE PRODUCTION: Margaret Brett Kerns
INTERACTIVE PRODUCER: Severin Sauliere
DIRECTOR OF BRAND STRATEGY: Bonnie Wan
STRATEGY DIRECTOR: Ralph Paone
SENIOR BRAND STRATEGIST: Harper Bokum-Fauth
BUSINESS AFFAIRS MANAGER: Chrissy Shearer & Heidi Killeen
ACCOUNT DIRECTOR: Becca Morris
ACCOUNT MANAGER: Lisa Kourakos
ASSISTANT ACCOUNT MANAGER: Maddie Kirkland
Production: Capitol Art
DIRECTOR: Timothy Plain
EXECUTIVE PRODUCER: Michael Kennedy & Ed Ng
DIRECTOR OF PHOTOGRAPHY: Ed Ng
LINE PRODUCER: Alrik Bursell
PRODUCTION DESIGNER: Doug Freeman
PRODUCTION COORDINATOR: Travis McCall
EDITING COMPANY: Capitol Art
EDITOR: Mahoko Kuramsu
ASST EDITOR/ANIMATION: Taylor Reifurth
COLOR: Sean Wells
MIX: M Squared / Mark Everson
FLAME/FINISH: Mark Everson