TopicalNet to Buy Most Assets of Engage's I/PRO Operations

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.



WOBURN, Mass. — TopicalNet Inc. said it agreed to purchase substantially all of the assets of Engage Inc.’s Internet Profiles Corp. unit. Terms weren’t disclosed.

Internet Profiles, known as I/PRO, provides Web-site measurement, customer analytics and online audit services. Closely held TopicalNet plans to add these services to its existing Web-site classification technology.

Through the acquisition, said TopicalNet Chief Executive Ray Kingman in a prepared statement, the company can offer customers “unparalleled intelligence and contextual commerce tools enabling them to better monitor visitor activity and modify site content based on user interests.”





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in