Advertising Week is back for the 10th year, offering up the promise of interesting panels, cool parties and cutting-edge ideas. With a focus on hot industry topics such as digital video, native advertising, mobile marketing and understanding millennials, there is plenty to explore and much to do at various events this week in New York.
CEOs Talk Shop
"Forget the golden age, this is the platinum era," said Ross Levinsohn, CEO of Adweek parent Guggenheim Digital Media, at Advertising Week's N.Y. Times CEO Forum, as the panelists weighed in on the challenges and opportunities faced in today's disruptive global landscape.
From left to right are moderator Stuart Elliott, advertising columnist for The New York Times; Eric Bader, CEO of Radiumone; David Jones, global CEO of Havas; Bob Jeffrey, CEO of JWT; Levinsohn; Jacki Kelley, CEO of North America and president of global clients, IPG Mediabrands; and Josh Sapan, president and CEO, AMC Networks.
‘Making Multi-screen Campaigns More Engaging’
Panelists—including Aimee Duell, evp of brand partnerships, Believe Entertainment Group; Ritu Trivedi, svp of digital strategy and partnerships, Mediavest; Suzan Gursoy, publisher, Adweek; and Karen Starns Edwards, gm of Bing consumer marketing, Microsoft—get deep into a discussion of best practices.
Citizens of Mobile
Adweek editorial director James Cooper (left) joins in a discussion of social trends with Brand Geniuses Mark Bacon, svp and managing director, Southern Comfort; and Tim Ellis, evp and global CMO, Activison.
From left, Aimee Duell, evp of brand partnerships, Believe Entertainment Group; Ritu Trivedi, svp of digital strategy and partnerships, Mediavest; Suzan Gursoy, publisher, Adweek; and Karen Starns Edwards, gm of Bing consumer marketing, Microsoft. The four participated on a panel discussing multi-screen engagement.
HBO’s Social Savant
If anyone knows how to generate social buzz among Game of Thrones superfans, it’s Sabrina Caluori, vp of social media and performance marketing at HBO. Pictured with Adweek editorial director James Cooper.
The New AWX Mobile App
This year's AWX mobile app makes it easy for delegates like Edward Arredondo (Branding MPS Program, City College) to schedule what panels to see.
Getting Organized With EventHub
PulsePoint brand ambassador Patricia Santomasso introduces delegates to the Advertising Week branded EventHub.
Setting the Scene
B.B. King Blues Club in Times Square is one of several venues hosting Advertising Week panels and events.