Top Fallon Creative Moves West

Bob Moore, who arrived at Fallon just 19 months ago in the role of creative director, is leaving to take a top job at Publicis in the West.

Moore was hired at Fallon to help run the creative department so that David Lubars, who is also Fallon’s executive creative director, could focus on his duties as co-president.

Moore, 41, joins the Seattle shop—which, like Fallon, is part of the Publicis Groupe—at the end of May as co-president and executive creative director. He will share the presidency and creative leadership with Kevin Kehoe, the shop’s chief creative officer.

“I wasn’t planning to leave,” Moore said. “In Minneapolis, I led a group. In Seattle, I have the opportunity … to lead an agency.” Moore also cited the opportunity to be closer to family and friends as a reason for moving to Publicis.

At the time Moore was hired at Fallon, Lubars said he was looking for help overseeing the agency’s creative product and running the shop. Lubars now says he has no plans to fill the post, but does intend to hire one or two more associate creative directors, a level just below Moore’s creative director position. Bruce Bildsten is the only remaining associate creative director after Peter McHugh, who was also in that position, left in January to join 180 in Amsterdam.

Lubars said he will rely more on the associate creative directors to manage the clients. “It was redundant to have a creative director and then me for all the work those acds do,” he said.

Moore was responsible forFal lon’s United Airlines and Long John Silver’s accounts. The creative teams on those businesses will continue, Lubars said.

Trained as a copywriter, Moore worked at Seattle shops Sharp Hartwig and Cole & Weber before joining Wieden + Kennedy in Portland, Ore., in 1990. In 1992, he helped establish its Amsterdam office. He returned to Portland in 1996.

In addition to Moore’s arrival, Browning was promoted to chairman and CEO of the Seattle Publicis shop.

While he will begin working on Publicis clients this week, Moore will remain in Minneapolis through the end of May and continue to work with Fallon clients until then.

—with Aaron Baar









Bob Moore, who joined Fallon 19 months ago as number two creative to help David Lubars concentrate on his duties as the shop’s co-president, is leaving to take a top job at Publicis in the West.

Moore, 41, joins the Seattle shop, which, like Fallon, is part of the Publicis Group, as co-president and executive director. Those are the same titles Lubars has at Fallon.

“I wasn’t planning to leave,” Moore said. “I’ve had a great experience here, and I learned a lot.”

At the time Moore was hired, Lubars said he was looking for help in overseeing Fallon’s creative product while also running the agency. Lubars now said he has no plans to fill the post but will hire one or two more associate creative directors. Bruce Bildsten remains the sole occupant of that post after another top creative, Peter Mc Hugh, left in January to join 180 in Amsterdam.

Lubars said he will rely more on the ACDs to manage the clients. “It was redundant to have a creative director and then me for all the work those ACDs do,” he said.

Moore also had responsibility of Fallon’s United Airlines and Long John Silver’s accounts.

In moving to Seattle, Moore said he and his family will be closer to friends and relatives. “I’m going back to 100 feet from where I started in the business in the early ’80s,” Moore said.

Trained as a copywriter, Moore worked at Seattle shops Sharp Hartwig and Cole & Weber before joining Wieden + Kennedy in Portland, Ore., in 1990. In 1992, he helped establish the agency’s Amsterdam office and worked with Randy Browning. He returned to Portland in 1996 to run Microsoft, Nike, Alta Vista, Oregon Tourism and Coca-Cola.