Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the wackiest marketing stunt the show has done in its 12 seasons, and his dream advertiser tie-in. (Hint: Top Chef goes galactic.)
In an age of DVRs and rampant commercial skipping, are brand integrations more vital than ever?
It’s essential for product integrations to be creative. Not just for them to stand out, but also to be accepted by viewers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in