Donino, White & Partners in Atlanta
and Eisner Communications in
Baltimore have both named new
executive creative directors following
lengthy personnel searches.
See pages 4, 6.
In a Lather
Prell Shampoo to Harris Drury Cohen
Harris Drury Cohen has been designated agency of record for Prell Shampoo. The Fort Lauderdale, Fla., shop was awarded the advertising account three months after Procter & Gamble sold the Bonita Springs, Fla., company to Prestige Brands. See page 8B.
GETTING IN THE SWIM
A two-page spread in Sports Illustrated’s swimsuit issue kicks off Continental General Tire’s biggest marketing effort to date. Created by The Zimmerman Agency in Tallahassee, Fla., the ad plays off both SI’s supermodels and the tire’s popularity with sports car drivers.
See page 5.
CROSS WRITES IN 6
Good penmanship counts in this review. A.T. Cross, the writing instrument maker based in Lincoln, R.I., has installed The Martin Agency as one of six semifinalists. The Richmond, Va., shop is up against four contenders from New York and Carmichael Lynch in Minneapolis.
See page 5.
Howard, Merrell & Partners has been appointed the first agency of record for Micell Technologies, developer of a new dry-cleaning process being introduced through its Hangers retail franchises. The Raleigh agency was chosen over two other North Carolina shops.
See page 8.
VOLTAGE GETS A JOLT
Minsoo Pak, creative director at the Atlanta office of USWeb/CKS, has resigned his
position to lead the creative department at the Voltage Factory, also in Atlanta.
See page 8B.
back in the biz
After nearly two decades in
advertising, Ken Mandelbaum left the business to become a commercial director and aspiring screenwriter. But BBDO made him a
compelling offer: chief creative officer of BBDO West. Angela Dawson reports. Plus, Barbara Lippert, Mark Dolliver and Best Spots of January.
See page 22
Top CDs for Donino,