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Eisner
Donino, White & Partners in Atlanta
and Eisner Communications in
Baltimore have both named new
executive creative directors following
lengthy personnel searches.
See pages 4, 6.

In a Lather
Prell Shampoo to Harris Drury Cohen
Harris Drury Cohen has been designated agency of record for Prell Shampoo. The Fort Lauderdale, Fla., shop was awarded the advertising account three months after Procter & Gamble sold the Bonita Springs, Fla., company to Prestige Brands. See page 8B.

GETTING IN THE SWIM
A two-page spread in Sports Illustrated’s swimsuit issue kicks off Continental General Tire’s biggest marketing effort to date.












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