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Two women have ascended the top management rungs at RTCdirect.
The Washington, D.C.-based relationship marketing firm elevated Becky Chidester to chairman and chief executive officer. Catherine Bartholow, who arrived earlier this year, has become president.
“The partnership between Catherine and Becky will make RTC even stronger,” said John Zweig, chief executive officer ofthe company’s WPP parent, Specialist Communications Businesses. “Under Becky’s leadership, RTC has become a nationally recognized relationship marketing firm. Catherine positions RTC for another level of growth.”
Chidester, a public affairs and database marketing specialist, arrived at RTC in 1991.
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