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ATLANTA-“Lost Dogs” has been a howling success in Alabama.
Lewis Communications’ new print campaign identifying the state’s “Top 10” deadbeat parents as runaway mutts has been picked up by every major newspaper in the state. It triggered 130 television stories in a week and the imprimatur of Governor Don Siegelman.
“If you financially abandon your children, then you will pay for your actions,” warned Siegelman in a press conference. “Alabama’s children deserve better.”
The Birmingham shop, which handles the Alabama Bureau of Tourism & Travel and other state accounts, was originally commissioned by the Department of Human Services to design a “Wanted poster” identifying the worst offenders by name and photograph.
Lewis Communications art director Bryant Fernandez and his creative team came up with the “Lost Dogs/Have You Seen Us?” headline and body copy.
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