Top 10 Commercials of the Week

1

Nike ‘Hockey Is Ours’



Hockey diehards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. 

2

Disney Pixar ‘Imagine You at MU’



This new campaign by Pixar for its upcoming film Monsters University spoofs those wonderfully cheesy college-recruitment ads that air during NCAA sporting events. 

3

Fiat ‘The Motherhood’



Fiat tries out the white-people-rapping genre of humor, as a suburban mom gets gangsta about raising kids (and faking orgasms).

4

Virgin Atlantic ‘Flying in the Face of Ordinary’



Weirdly gifted children grow up to become Virgin Atlantic workers in RKCR/Y&R's fantastical, tongue-in-cheek launch spot for the carrier's new global campaign. 

5

Apple iPhone 5 ‘Dream’



Apple takes a stroll in dreamland in this superb spot starring the Williams sisters and highlighting the iPhone 5's "Do Not Disturb" feature. Unfortunately, it was released at the same time as a glitch emerged in the feature.

6

Google Play ‘New Me’



Guess who's trying to reinvent himself with a New Year's resolution to work out (with help from Google Play)? Hint: He's blue and furry, and his undoing is a common baked treat.

7

U.K. National Health Service ‘Smoking Health Harms’



Happy New Year! Here's a disgusting new anti-smoking PSA from Britain.

8

Geico ‘Maxwell on a Plane’



Maxwell the talking pig returns in an amusingly twisted tale (tail?) from The Martin Agency.

9

Zoosk ‘Heart Friend’



The latest kooky ad from dating site Zoosk, aka "the romantic social network," features a single woman's heart, personified as a fanciful puppet, making out with her laptop.

10

State Farm ‘Born to Assist’



State Farm's new spot features NBA all-star point guard Chris Paul bumping into his long-lost twin brother, who's become an insurance agent.