Top 10 Commercials of the Week

1

Carlton Draught ‘Beer Chase’

 

Australian brewer Carlton Draught's long history of stupid-funny advertising continues this week with "Beer Chase," its latest faux-epic spot from Clemenger BBDO. The new 90-second commercial is a cops-and-robbers tale that cuts pretty quickly to the chase—although, amusingly, it's one that takes place entirely on foot. (Because what are you going to do, drive and drive?) It's basically the boozer's version of Saturn's famous old "Sheet Metal" spot, backed by an appropriately cheesy '80s anthem. 

2

Louis Vuitton ‘Spot the Difference’

 

Louis Vuitton and Japanese artist Yayoi Kusama have joined forces for a new fashion collection, and they're promoting it in window displays and a pop-up store at London's Selfridges with a variation on Spot the Difference. Blogger Bip Ling stars in two 60-second clips draped in Kusama's polka-dot Vuitton fashions while prancing around an artsy set, as bad poetry (also by Kusama) plays on the soundtrack. It's a sendup of the pretentious world of style, I guess. If you can spot five discrepancies between the clip above and the one linked here, submit them to @LouisVuitton_UK (with the hashtag #LVKusama) by Sept. 7. to win a copy of Lewis Carroll's Alice in Wonderland, illustrated by Kusama. Because who wouldn't want one of those, right? 

3

Google ‘Curious’


With the Nexus 7, Google has transformed the playground from jungle gyms and a twisty slide to a hi-res screen on a tablet device. "Google, how far is Earth to the moon?" the adorable little girl in this new Mullen ad asks her tablet. And despite the scrambled diction of the not-yet-fully-verbal child, a soothing female voice answers her exactly, knowing not merely what she has said but what she means. It's a cute ad. Director Frederic Planchon has done a great job keeping things looking a little home-video-ish but still composing every shot beautifully. And who doesn't like Curious George? 

4

Virgin Mobile ‘Happy Accidents’

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Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one. This enjoyable new spot from Mother in New York shows scene after scene of people "accidentally" dropping, crushing, submerging, nuking, forgetting and otherwise getting rid of their old phones—though these are "happy accidents" (which is the title of the spot), orchestrated with a smirk by their perpetrators. The gag should get old after a while, but the pacing, as well as the setting and casting of each scene, keeps it hilarious fresh for the whole 60 seconds. 

5

Geico ‘Happier Than’


While the lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes, it's car-insurance brand Geico that dug up the croon-rocker to star in a new spot, part of a cheeky campaign from The Martin Agency meant to illustrate just how gleeful its rates will make you. But Eddie Money delivers a crazy-eyed, hoarse-voiced performance that stage-whispers buried sadness as much as it screams joy.

6

Old Spice ‘Muscle Music’

Terry Crews, the somewhat lesser known but infinitely louder and more muscle-y Old Spice guy, is back with a raucous new project for the men's care brand—Old Spice Muscle Music. Terry's muscles are all hooked up to musical devices. When he flexes each muscle, an instrument plays—flex them all furiously, and you get a symphony of muscle-y sound. You can also use your keyboard to play, and even record, some special Muscle Music of your own. The campaign is a collaboration between Old Spice, Wieden + Kennedy, director Tom Kuntz of MJZ, editing house Mackenzie Cutler, effects specialists The Mill and Vimeo.

7

Acer ‘Cupcakes’

 

Kiefer Sutherland gives a fun performance revives his Jack Bauer persona from 24 as he bakes cupcakes in this 90-second spot punctuated by car chases, explosions, the actor's trademark intense gravelly line delivery and … butter-cream frosting. Mother in London created the cinema and online effort, which touts Acer's Aspire 35 Ultrabook and, according to the client, marks the first in a series showing celebrities using the super-slim laptop to indulge their hidden passions.

8

Velveeta ‘Eat Like That Man You Know’

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Wieden + Kennedy's latest work for Kraft's Velveeta brand sheds the skillet-wielding blacksmith in favor of a series of characters that scream, "Man's man." Why? Because this time, in advertising Velveeta Shells & Cheese, Kraft seeks to reach young, active males instead of moms who cook. Specifically, the "Eat like that guy you know" campaign targets men in their 20s and 30s who enjoy life and crave convenience, particularly in food.

9

Tourism New Zealand ‘100% Middle Earth’


 

New Zealand is famous for a few specific things: sheep, Sauvignon Blanc, and as of the last decade, The Lord of the Rings. This year, the first installment of yet another Tolkien book-turned-film, The Hobbit, hits theaters, and New Zealand isn't letting the opportunity to eke out a bit more Middle Earth-inspired tourism go to waste. The new 60-second spot from Whybin\TBWA and Curious director Darryl Ward, narrated by Sir Ian Holm himself (aka, Bilbo Baggins), attempts to highlight the country's most "magical" aspects. These include the "four-legged creatures that swim," "wizards that turn water into wine," and "metal hawks that soar." 

 

 

10

Kia Soul ‘Bringing Down the House’

 

The attack of the 40-foot hamsters has worked really well for Kia, with the carmaker now regularly picking the big screen as the place to debut its new ads for the Soul “urban passenger vehicle.” This weekend, moviegoers at AMC, Regal and other major multiplexes will get the first peek as Kia’s affable rodents time travel to an 18th century opera house and proceed to get busy. They rock the audience of white-wigged Amadeus look-alikes with some remixed electronica and a dance show. Check out the lasers! The music in this ongoing campaign, via David & Goliath, is nearly as important and memorable as the pudgy anthropomorphic stars.