In Toone Names Creative Director

BOSTON Independent marketing shop In Toone Communciation said it has named Akiko Iriyama creative director.

A designer and artist by trade, Iriyama will now oversee campaign development for clients such as Cooley Group and SwimEx.

Agency founder and president Jennifer Toone had been overseeing creative at the Providence, R.I., agency, which employs six staffers.

“Akiko and I have worked on many successful projects together over the past ten years,” said Toone, who first worked with Iriyama in the 1990s at Boston’s Berkley Advertising, where the latter served as a vp and art director.

Most recently, she worked for clients like Dow Chemical and Houghton Mifflin under the auspices of her own company, Boston Branding.

—Adweek staff report