Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shovels and shears sculpt perfect works of art in LehmanMillet’s new print campaign for Abbott Vascular Devices, which aims to show the importance of surgeons’ tools.
“We thought: What if some of the greatest artists, like Rodin, worked with tools like sand?” said Deborah Lotterman, svp and creative director at the Boston agency.
One execution shows a version of Rodin’s statue The Thinker—perfectly replicated in sand—sitting on the beach. Next to its feet rests a yellow kiddie shovel and pail.
“Tools should not limit talent,” reads the copy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in