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CHICAGO American Saw & Manufacturing Co. has tapped Eric Mower Associates to handle its Lenox brand account following a review, the agency confirmed.
The Syracuse, N.Y., shop bested Biggs-Gilmore of Kalamazoo, Mich., and Blattner Brunner in Pittsburgh for the estimated $5-10 million business-to-business account, sources said.
EMA will handle advertising, public relations, collateral, sales promotions and planning, according to an agency representative. The representative would not comment on contenders or billings. A client representative was not immediately available.
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