DALLAS – A 20th anniversary campaign breaking this month for Dallas-based restaurant chain Tony Roma’s features a hearty slab of meal deals for 1993. The yearlong TV/radio/print campaign stars David Smith, originator of Tony Roma’s rib recipe and chef at the original Miami outlet. Joiner Rowland Serio Koeppel created the anniversary concept when the Dallas agency had been given project work from the client last spring – shortly after Levenson and Hill/Irving, Texas, resigned the account. CME/GDL&W won the account in a separate review last fall. Romacorp president Kenneth Reimer said adaptations of the ‘David Smith’ campaign, which include new menu items and product promotions introduced since the fall review, will appear in ’93 and be handled by CME/GDL&W.
Copyright Adweek L.P. (1993)