Tonic Software Seeks Ad Partner

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Startup company Tonic Software is looking for an agency to handle an estimated $10 million advertising and marketing campaign next year.

The Austin, Texas-based company makes Internet management software, touted as a one-stop shop for monitoring and updating Web functions on heavy-traffic sites.

Tonic Software president Deborah Yount said she has been agency-shopping for several months.So far, she said, “we’ve [met] big guys we’re too small for or small agencies that don’t have international capabilities.”

In addition to seven U.S.





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