Tonic 360 Breaks AvantGo Work, Wins

Shortly after kicking off its first ad campaign for technology client AvantGo, Tonic 360 added another interactive client to its list.
The San Francisco boutique will handle advertising for, a new fitness Web service founded by two Stanford University graduates. The agency will design an Internet and offline campaign for the startup. Billings are estimated at $8-10 million.
“The technology enables fitness enthusiasts to have the ultimate personalized health and fitness experience,” said Kevin Burke, Tonic 360’s managing partner. serves as a virtual fitness instructor for seasoned gym rats as well as those new to personal fitness. Using the Internet, visitors can design their own personal fitness plan and then track their goals and progress.
Along with other features, the site allows users to craft a daily exercise regimen, find specific exercises for different parts of the body and access professional information on fitness and training.
Agency officials said the site could be especially successful now that more gyms are offering Internet connections on exercise machines such as bikes.
Meantime, the campaign for AvantGo, a mobile enterprise and Internet solution provider, rolled out with numerous print ads. The work touts the company’s ability to connect people with handheld computing devices and cell phones directly to the Internet. AvantGo can link people to roughly 350 sites that have been designed especially to fit the screens of smaller computing devices.
The tagline for the print ads is “You’re always with it.”
One ad touts the service’s ability to provide travelers with restaurant reviews and lists. It shows a handheld computing device with several pieces of sushi lying on the screen. The text reads, “100,000 restaurant reviews … to go.”
Tonic won the AvantGo business in March. In addition to these new clients, the agency also works with Sun Microsystems,, ZDT and K