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This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent of brand tweets has provided plenty of opportunities to win the Internet or, more likely, inspire groans and eyerolls aplenty.
As brands try to toe the line between delivering witty missives and offending the Twittersphere, it begs the question: How could topical social content be less lame?
Join us for a conversation on what makes timely and topical social content effective at today's #AdweekChat, starting at 2 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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