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Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women.
Messages of self-confidence, inner beauty, gender equity and unapologetic ambition have proven to be viral hits for brands like Dove, Pantene, Under Armour and more.
Shifting the spotlight off the product and instead illuminating society's image of women has been a hit with consumers, as illustrated by a recent survey that found 52 percent of female shoppers had bought a product specifically because they liked how its ads portrayed women.
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