Tobacco Fight Begins

-Part of the American Legacy Foundation’s $150-225 million anti-tobacco campaign, the brazen, edgy creative that has worked in Florida, Massachusetts and California, will break next week on various cable networks.
A group of teenagers working with Arnold Communications in Boston and Crispin Porter & Bogusky in Miami, which won the account in September, are heavily influencing the campaign’s media buys and strategy, sources said.
The teens want the spots to air with little advance publicity on MTV, the WB Network and Fox, where shows like Dawson’s Creek are popular with the 12- to 17-year-olds ALF is targeting in its first round of ads.
Ads such as “Truth,” work Crispin did for Florida’s anti-smoking effort, are designed to make teenagers rebel against the tobacco industry.