To




Spirits, Hospital Return to Agency Ranks at Mayer
NEW ORLEANS–Peter A. Mayer Advertising here has acquired project work with two local companies that have not employed ad agencies in several years.
Mayer has been hired to do public relations and advertising on selected projects for the Touro Infirmary and Sazerac Distributors, a beer and spirits company.
Both clients had $1 million advertising budgets in the early 1990s, when each had an agency of record–Touro with McDonald Davis & Associates of Milwaukee and Sazerac with Bauerlein Advertising of New Orleans. In recent years, however, all advertising work has been done in-house.
Mayer public relations director Mark Romig said no reviews were held for either account, and the size of the project work has not been determined.
Touro contracted with McDonald Davis in 1994 to produce a trio of award-winning spots titled “Good care for the good life.” The campaign presented vivid cameos of those activities New Orleans natives and visitors love to do–eat, drink and party–that are not especially healthy. The Touro tagline explained it all: “We’ve been in New Orleans 140 years and one thing is obvious: this city needs a good hospital.”
Touro marketing director Eben Fetters said he tapped Mayer to work on touting community health screenings and the region’s first “brain attack” center for stroke patients because the hospital needed more outside experience.
“We felt we needed some of Mayer’s expertise,” said Fetters, who late last year replaced Melinda Smolkin at the Touro marketing post. Smolkin is also a former Bauerlein account executive.
For Sazerac, Mayer is working on three brands: Dr. McGillicuddy’s Imported Schnapps, Zonin wines and Rain vodka, an organic product.