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There’s another sign in the industry that the U.S. ad market is making a comeback, as research from TNS Media Intelligence/CMR shows that ad spending in the first half rose 6.8 percent to $61.6 billion, compared to the year-earlier period.
The automotive, packaged-goods and entertainment industries led spending, with seven of the top 10 advertisers showing double-digit percentage gains.
“Results in the first half were significantly higher than what we anticipated,” said Steven Fredericks, president and CEO of TNS/ CMR.
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