TNS: First-Half Ad Spend Down 1.6% in 2008

Total measured advertising expenditures during the first six months of 2008 declined by 1.6 percent compared to the same period in 2007, according to TNS Media Intelligence data.

But a more ominous sign of possible things to come was second quarter ad spending, which was down by 3.7 percent compared to last year, the largest quarterly decline since 2001.