TN's Bell Driving Collaboration

New Unit Consolidates Network’s Below-the-Line Operations
CHICAGO–Collaboration has become something of a mantra for True North Communications chief executive officer David Bell, manifesting itself again through the holding company’s formation of Marketing Drive Worldwide, a consolidated below-the-line division.
“We’ve tied the agencies’ and Marketing Drive’s interests together,” Bell said last week.
Part of Bell’s method to achieve that was to place agency executives on Marketing Drive’s management committee. Along with principals from the companies housed within the new division, committee members include Brian Williams, president of Foote, Cone & Belding in Chicago; G.