TM’s Megibben Moves to Flowers

DALLAS Flowers & Partners has hired Artie Megibben as senior vice president and executive creative director, the agency said.

Megibben comes to the Dallas shop from TM Advertising in Irving, Texas, where he held a similar position. At Flowers, Megibben will be responsible for the management and creative output of the agency.

During his tenure at TM, Megibben introduced Pace Picante Sauce’s long-running “New York City?!” campaign, which helped boost sales of the San Antonio salsa. He was also responsible for making Paul “Crocodile Dundee” Hogan the pitchman of the Subaru Outback.

“When you have small budgets, you must have big ideas,” said Megibben. “Some of my best work has been for underdog brands. Pace, Subaru and Nationwide Insurance were brands that couldn’t outspend their competition. So instead, we outsmarted them. Flowers is all about equipping the little guy to take on the industry giants.”

Founded in 1984, Flowers & Partners specializes in helping companies compete with the leaders in their categories through an operating philosophy called “Underdog Advertising.”