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In a surprise win, TMP Worldwide of Atlanta has taken off with the U.S. Air Force Reserve’s $3.5 million advertising account.
TMP, a previously undisclosed contender, won the business after a battle with longtime incumbent HMS Partners, Miami, and The Alpha Group of Asheville, N.C.
“The fact that we have experience in recruitment advertising gave us an edge, I think,” said David Hosokawa, vice chairman of TMP. “We have experience in targeting the kinds of people they would like to recruit .
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