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ATLANTA The Marketing Consortium said it recently launched its first media and public relations campaign for Cricket Communications.
The Charlotte, N.C., shop developed media and community relations programs to help build awareness of the telecom’s holiday promotions. Charlotte-based Cricket provides local wireless communication services, as well as alternatives to traditional landline telephony, according to TMC.
Brad Carmony, public relations account executive at TMC, said Charlotte is a test market for Cricket’s new products and services. If the company’s 5495 plan, which offers unlimited long-distance calling is successful, there will be a national rollout, he said.
TMC
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