TM Lowers Brainstorming Barriers

DALLAS James Hering, director of interactive marketing at TM Advertising, will lead a new Integrated Communications Group designed to streamline planning and innovation in a growing variety of media, the agency said.

Other key players in the group are Franny Karkosak as director of media integration and Sheryl Standifer as media director, the Interpublic Group agency said.

As head of TM Interactive in Irving, Texas, Hering has broken new ground in the use of media to increase personal relationships with clients such as American Airlines and Nationwide Insurance, the agency said.

Hering said the new group would eliminate barriers between departments in developing ideas and outlets for new campaigns or projects.

“We’re confident that we are taking the necessary steps to ensure that our clients’ marketing messages connect with the consumer in the optimal media environment,” Hering said.

The growing ubiquity of digital media, personal video recorders and varied delivery systems is also an important factor in developing the new group, said TM president David Lyon.

“The media environment is not what it was 10 years ago, five years ago or even six months ago—it’s at a tipping point,” Lyon said. “With the declining impact of network TV and the rise and popularity of the Internet, we are planning for the future by changing the way we approach our communications planning process.”