TLP's Job: Make a Mailer's Name

Promotional marketing firm TLP here was hired to launch the first concerted consumer branding effort for Advo, which distributes retail coupons and offers to more than 60 million households weekly.
Advo’s mailings–sent under the Mailbox Values banner–include deals for national, regional and local companies including Wal-Mart, Pizza Hut and the Albertson’s grocery chain. The firm reported fiscal 1997 revenues of more than $1 billion.
TLP worked with the Windsor, Conn.-based client on projects before receiving the agency of record designation, TLP president and chief executive Bruce Orr said last week.