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DALLAS — Hasbro has awarded creative duties for its Tiger Electronics division to Tracy-Locke Partnership, according to the agency. The maker of Furby, the robotic dog Poo-Chi and other best-selling, high-tech toys spent more than $22 million on advertising last year, per CMR.
Media buying remains at MediaCom in New York.
The Tiger win followed a review among Hasbro roster shops. Posnick & Kolker, a nonroster agency located in New York, previously handled.
TLP in Dallas has seen its Hasbro business grow dramatically since winning duties for a single brand, G.I.
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