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DALLAS More than five million free samples of Sierra Mist were given away today in a national promotional effort partially coordinated by Tracy Locke Partnership.
The new soft drink from Purchase, N.Y.-based Pepsi-Cola North America became available nationwide today. To kick off the debut of the lemon-lime soft drink, TLP of Dallas and other client roster agencies gave away samples at restaurants, retailers and public transportation areas.
Pepsi representative Bart Casabona said the promotion was the biggest one-day sampling event in the company’s history.
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