TLP Enlists Mall As Creative Chief On Frito-Lay

TLPartnership here has hired former freelance creative Ben Mall to head its Frito-Lay business as creative director.





Mall, who previously freelanced on accounts including Southwestern Bell Mobile Systems and Sprint Publishing, also had a stint at Valentine-Radford in Kansas City as vice president and creative director.





Mall will report to Cindy Hennessy, who is TLPartnership’s chief idea officer.





‘We expect Ben to break the rules and help us continue to set the agency standard to be the best-in-class marketing and creative resource for our clients,’ Hennessy said in a statement.





TLP claimed 1996 billings of more than $300 million. Other clients include Pizza Hut and Pepsi-Cola.





–Steve Krajewski





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Southwest