TLP Doesn't Skimp for High-Volume Hasbro

DALLAS Creating 126 commercials for a single client is not easy. Providing high-production values on small budgets makes the task harder, but Tracy Locke Partnership said it has found a way to make it work for Hasbro.

The Dallas-based Omnicom shop won its first assignment for the client’s toys division two years ago, and now handles work for Hasbro’s entire toy line. (Grey Global Group’s Grey in New York handles chores for Hasbro’s games division.)

Uproar, a TLP division specializing in youth marketing, is responsible for creating the Hasbro ads.