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LOS ANGELES A new TV and print campaign by Interpublic Group’s Torre Lazur McCann on behalf of Mucinex brand expectorant medication breaks this week, according to a representative.
A 30-second ad, “Married to Mucus,” features nasal-passage nemesis Mr. Mucus, the rep said. The animated character was introduced at the onset of last year’s cold and flu season to showcase the product’s power over congestion-causing blockage.
In the sequel—again, a joint creative effort between the Parsippany, N.J.-based
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