TJX's HomeGoods Opens Review

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BOSTON TJX’s HomeGoods off-price home fashion store chain is holding a review via Pile and Co., the consulting company based here.

A Pile representative confirmed the review and said the five-year incumbent, Gotham in New York, a unit of the Interpublic Group, was not participating. Gotham execs could not immediately be reached for comment.

Based in Framingham, Mass., HomeGoods operates about 250 stores and spent $10 million through June ’08 on ads after spending $15 million in measured media all of last year, per Nielsen Monitor-Plus.

Prior to hiring Gotham in December 2003, HomeGoods used Allen & Gerritsen, an independent agency in Watertown, Mass.,

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