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Two reviews that included Midwest shops concluded last week with the region left out of the money.
In a split decision, Long Haymes Carr was awarded creative and media planning duties on T.J. Maxx’s $20-25 million advertising account, with Hill, Holliday, Connors, Cosmopulos in Boston picks up buying chores. A client official on Friday confirmed the agency selections.
Separately, The Buntin Group in Nashville, Tenn., was named lead agency for the United Methodist Church, which plans to spend $25 million over four years.
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